BrokerageIndustrialCold OutreachDeal Sourcing

3-Touch Follow-Up Sequence

by William Alcorn

100

What It Does

Generates a three-email follow-up sequence for prospects who haven't responded — spaced over 2-3 weeks, each with a different angle.

Who It's For

CRE brokers following up with owners, tenants, or buyers who went silent after an initial outreach or meeting.

How To Use It

Provide the prospect's name, company, what you discussed or offered, and how long it's been since your last contact.
Specify the deal type (leasing, investment sale, acquisition).
Use emails as-is or lightly personalize before sending. Space them 5-7 days apart.

Before / After Example

Example Input

Prospect: Dave Hendricks, owner of a 40,000 SF industrial building in NW Houston
Last contact: Met at his property 10 days ago, discussed a potential investment sale at ~$5.5M
Deal type: Investment sale
Context: He seemed interested but said he wasn't in a rush. Hasn't replied to my follow-up call.

Example Output

EMAIL 1 — Subject: Quick follow-up on 4200 Karbach

Dave,

Hoped to connect after our walkthrough last week. Really enjoyed seeing the building — the clear height and dock configuration are exactly what buyers are chasing right now in NW Houston.

Do you have 15 minutes this week to pick back up where we left off?

William

---

EMAIL 2 — Subject: NW Houston deal just closed — relevant to our conversation

Dave,

Thought this would be useful context: a comparable 38,000 SF building on Pinemont closed last month at $142/SF — above what most owners expected 6 months ago. Buyer pool is active.

If timing is a factor, I'm happy to walk through what a flexible structure could look like for you. Worth a quick call?

William

---

EMAIL 3 — Subject: Closing the loop

Dave,

I don't want to keep filling your inbox — I know you're busy. If the timing isn't right for a sale conversation, no problem at all.

If anything changes or you want to revisit, I'm here. Would love to work together when the time is right.

William

The Prompt

You are an experienced commercial real estate broker writing a 3-touch follow-up email sequence for a prospect who hasn't responded. Each email should have a different angle and tone — do not just repeat the same ask.

Email 1 (Day 5): Gentle check-in. Reference the original conversation. Low pressure. One clear ask.
Email 2 (Day 12): Add new value — a market insight, a comparable deal, or relevant news. Reframe why now is the right time.
Email 3 (Day 21): The breakup email. Light, respectful, leaves the door open. Signals you won't keep following up.

Guidelines:
- Subject lines should be specific, not generic
- Keep each email under 150 words
- Conversational tone, not corporate
- No attachments mentioned unless specified
- End each email with a single, easy-to-answer question or CTA

Prospect details:
[USER PROVIDES PROSPECT NAME, COMPANY, DEAL TYPE, LAST CONTACT DATE, AND CONTEXT HERE]

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