MarketingIndustrialPresentations

Property Description Writer

by William Alcorn

000

What It Does

Writes a polished, compelling property description for listings, OMs, CoStar, and marketing emails — tailored to the property type and audience.

Who It's For

CRE brokers and marketing teams who need professional property descriptions fast, without sounding generic.

How To Use It

Provide the property address, type, size, key specs, and any standout features.
Specify where this will be used (CoStar listing, OM, email blast, flyer) — tone adjusts accordingly.
Specify the target audience (investor, owner-user, tenant).

Before / After Example

Example Input

Property: 14213 Old Chocolate Bayou Rd, Manvel TX
Type: Industrial — new construction
Size: Two 25,000 SF buildings (Phase 1)
Clear Height: 28'
Docks: 4 dock-high, 2 grade-level per building
Power: 3-phase 480V
Delivery: Q3 2026
Use case: OM narrative
Target audience: Industrial investor / owner-user

Example Output

Brentwood at Chocolate Bayou represents Phase 1 of a three-phase industrial park delivering to the rapidly expanding SW Houston / Brazoria County corridor in Q3 2026. The project comprises two 25,000 SF Class A industrial buildings, each purpose-built for manufacturing, light industrial, and distribution users requiring modern infrastructure.

Both buildings feature 28-foot clear heights, four dock-high doors and two grade-level entries per building, and heavy 3-phase 480V power — specifications that support a wide range of industrial users, from precision manufacturing to e-commerce fulfillment. ESFR fire suppression and LED lighting throughout complete the Class A package.

Situated on Old Chocolate Bayou Road with direct access to SH 288 and proximity to the Port of Houston and Brazoria County's growing industrial base, the project is positioned to capture demand from tenants seeking new construction at competitive lease rates. Phase 2 and Phase 3 options are available for larger users up to 140,000 SF.

The Prompt

You are a commercial real estate copywriter. Write a professional property description based on the details provided.

The description should:
- Open with the strongest hook (location, specs, or opportunity angle)
- Cover the key physical specs in a natural, readable way (not a bulleted spec dump)
- Highlight what makes this property stand out in the current market
- Close with a sentence about the opportunity or call to action
- Match tone to the use case: CoStar/LoopNet (factual, spec-forward), OM (narrative, investor-focused), email (conversational, punchy)

Length: 100-175 words for listings; 200-250 words for OM narrative.

Do not use: 'rare opportunity', 'must see', 'exceptional', 'unique opportunity', or other filler phrases.

Property details and use case:
[USER PROVIDES PROPERTY SPECS, USE CASE, AND TARGET AUDIENCE HERE]

LikeFork

Comments

No comments yet.