MarketingIndustrialPresentations

Listing Flyer Copy

by William Alcorn

000

What It Does

Generates punchy, professional marketing copy for a CRE listing flyer — headlines, highlights, property description, and call to action.

Who It's For

CRE brokers and marketing teams producing listing flyers, OM teasers, or email blasts for available properties.

How To Use It

Provide the property address, type, size, key specs, asking price or rate, and any notable features.
Specify the target audience (e.g., owner-users, investors, tenants).
Copy the output into your flyer template. Headline and bullet points work best in most layouts.

Before / After Example

Example Input

Property: 3231 W Little York Rd, Houston TX
Type: Industrial — new construction
Size: 25,235 SF
Clear Height: 28'
Docks: 4 dock-high doors, 2 grade-level
Power: 3-phase 480V, 800A
Sprinkler: ESFR
Asking: $14.50/SF NNN
Target audience: Small to mid-size industrial tenants, owner-users
Other: Crane-ready, LED lighting, ample truck court depth

Example Output

HEADLINE
New Construction Industrial | 28' Clear | NW Houston

SUBHEADLINE
25,235 SF Available | 3-Phase Power | Crane-Ready | Immediate Occupancy

PROPERTY HIGHLIGHTS
• 25,235 SF new construction industrial
• 28' clear height — crane-ready structure
• 4 dock-high doors + 2 grade-level
• 3-phase 480V / 800A heavy power
• ESFR fire suppression system
• LED lighting throughout
• Ample truck court depth for 53' trailers

PROPERTY DESCRIPTION
3231 W Little York Road delivers a rare combination of heavy power, clear height, and new construction quality in one of Houston's most active industrial corridors. Purpose-built for manufacturing, distribution, or flex industrial users, the building is available for immediate occupancy with flexible lease or sale structures. Located minutes from Beltway 8 with strong labor access and visibility.

CALL TO ACTION
Contact William Alcorn | Finial Group | 713.449.4612

The Prompt

You are a commercial real estate marketing specialist writing listing flyer copy. Based on the property details below, generate:

1. HEADLINE (1 line, punchy, leads with the strongest selling point)
2. SUBHEADLINE (1 line, supports the headline with a key detail)
3. PROPERTY HIGHLIGHTS (5-7 bullet points, each under 12 words, focus on specs that matter to buyers/tenants)
4. PROPERTY DESCRIPTION (2-3 sentences, narrative tone, sells the opportunity not just the specs)
5. CALL TO ACTION (1 line, direct)

Guidelines:
- Lead with what makes this property stand out in the market
- Use industry-standard terms (clear height, dock-high, ESFR, NNN, etc.) where relevant
- Avoid filler phrases like 'exceptional opportunity' or 'must see'
- Match tone to the target audience (institutional investor vs. small business owner-user)

Property details:
[USER PROVIDES PROPERTY SPECS, TYPE, SIZE, PRICE/RATE, AND TARGET AUDIENCE HERE]

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